Explainer Videos

Is there still that barrier between you and your customers? Education is the key. Sometimes you need to educate your customers or potential customers or your staff and videos are the quickest and easiest way to do it.


Download Our Free Explainer Video Guide

If you want to find out more about how explainer videos can work for you, then download our FREE explainer video guide.

Use explainer videos to increase conversions


Sometimes having product photography and listing the technical specs of your product or service isn’t enough. A good quality video detailing the key benefits and features of your product can help you convert more sales online.

People can see it in action, be inspired that people like them are using it and understand in more detail the benefits.

If you are struggling to get people to your website then a useful video can make the difference. How often have you searched the internet for advice and viewed an informational video? Millions of people do it every day. Video can help you provide valuable content that will attract more people to your website and works particularly well in conjunction with blogs and guides. It will position you as experts and also help with getting you found on YouTube as well as being something to promote on social media

Inspiring and communicating with staff

A message in an email or on paper can be easily misunderstood when there is no tone of voice or body language to aid the interpretation. Only 7% of communication is the words, as humans we look for other clues about what people mean which is why videos work so well. A message by video can feel much more personal.

From induction videos for new staff to training videos or the annual message to all staff from the CEO, videos ensure quick and consistent communication.

3 Key Statistics

  • 4x as many consumers would rather watch a video about a product than read about it. [Source]
  • Video drives a 157% increase in organic traffic from search engines [Source]
  • Video ads have an average click-through rate of 1.84% – higher than any other digital format. [Source]

What Our Clients Are Saying

I never thought I would look forward to appearing in videos until I met Seven. They are really relaxing to work with so I wasn’t stressed and even spent lots of time laughing. They were great at helping me get my message across and really ensuring we were getting what we needed for the business. They’re creative and full of ideas and really listen. They’ve certainly given us great videos, I’d recommend them wholeheartedly

Sarah Brown

Ideas Inspirer, Inspire2Aspire

One of the good things about seven are they aren’t only good at filming and video editing, they’re also very good with the working with our clients. They’re well presented, polite and friendly. They take control of a situation, they build up a good relationship as well, they are good people as well as good at video. I’ve worked with other companies in the past but they lacked the human feel that seven have got. They are far and above the best video production company that I’ve ever worked with so get it done.

Ed Fairfield

Senior Marketing Manager, Elementary Technology

The impact Seven Video Productions have had on the company are absolutely fantastic. We used it initially for an exhibition that we were doing, from that exhibition we’ve generated 5 new customers and approx £25,000 extra that we wouldn’t have received before. The reason I tell anyone to use Seven Video Productions is because they are just a nice company to work with, they’re polite, friendly and they get the job done.

Alan Goodall

Group Commercial Manager, AB Print Group

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Just a few of the Companies We've Helped

We do the same for lots of other companies, too

Just a Few of the Companies We've Helped

We do the same for lots of other companies, too

Our Best Explainer Video Content

How To Create A Captivating Video Testimonial

Is this real? This is the question that should never cross your mind after watching a video testimonial. A testimonial should feel totally natural, you should feel part of the story. From the perspective of the filmmaker, we look to make everything feel authentic....

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The Power Of Testimonials

  FREE DOWNLOAD: 7 Questions to ask in a video testimonial Transcript Today’s marketplace is full to the brim, you can pretty much get anything out there whether it be a Pet Psychologist for a parrot that swears a lot or whether it's an electric shaver that talks to...

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How to get more views for your video

  FREE DOWNLOAD: How To Get The Most Out Of Your Video Video Transcript So you've made your first video, it's probably the greatest video that has ever been made to be fair, Tarantino would be proud of it. So you've gone through the motions, you've uploaded it to...

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How To Increase Sales Online By Building Trust Online

Naturally, people tend to be sceptical when searching online and particularly when they are looking to part with their cash. It’s hardly surprising really, with some of the issues that people have experienced. That’s why it’s so important to build trust and credibility for any business. In the good old days, all business was done face to face and it was much easier to build that trust and develop relationships.

read more

Top Resources

Seven Questions To Ask In A Video Testimonial

Seven Tips On Building Trust Online

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